CBS: AI tools are not neutral: Significant mindset gap
Key Takeaways
- ●AI tools are not neutral — they have a built-in strategic mindset.
- ●There is a significant strategic mindset gap between Danish companies and AI agents.
- ●AI agents suffer from inconsistency and frequently change answers over time.
Many leaders mistakenly assume that AI is an objective and neutral tool. But a new research report from Copenhagen Business School (CBS) documents that large language models (LLMs) carry embedded strategic biases and assumptions about what "good leadership" and "right strategy" are.
The strategic mindset gap
The report shows that while Danish companies in 2025 are primarily dominated by a "Promote & Sell" or "Listen & Learn" mindset with a focus on operations and sales, AI agents most often have a 'Connect & Collaborate' or 'Empower & Engage' mindset. This creates a fundamental mismatch.
When a company asks an AI for strategic advice, they get answers that fit the AI's built-in ideals from Western management literature — not necessarily answers that fit the company's actual reality. Furthermore, the test reveals that AI agents are often inconsistent and change their strategic answers from month to month, which makes blind trust in AI advice dangerous.
The BetterHuman AI Angle
CBS proves that you cannot just "ask ChatGPT" about your strategy. Our tailored agents are designed to match your company's specific mindset and operational needs, guided by humans.