No Bullshit
AI.
An honest guide to AI in your business — for leaders who are tired of buzzwords.
Most AI content is hype, jargon, and slide decks. This isn't. It's a short, direct field manual for CEOs and owners who want to know what AI actually does, what it doesn't, and what it's worth on the bottom line — written by someone who builds it, not someone selling it.
A real story. Real margins. No frameworks invented to sell consulting.
No Bullshit AI is a ~11-chapter ebook that follows Lars — a 12-person agency owner with an 8% margin — through a real AI experiment: from skeptic, to first pilot, to a leaner business running at a 22% margin 90 monthly deliverables instead of 40.
It is written for one type of reader: the skeptical operator who has heard the promises before, doesn't trust the demos, and wants to see the math.
- What AI is good at — and what it's genuinely bad at.
- What an "agent" actually is, in plain language.
- What it costs, what it saves, and who is on the hook when it breaks.
- A 2-week starting plan you can run yourself.
Five things most AI books quietly skip.
It cuts through the noise.
You'll stop confusing chatbots, copilots, and agents — and start making decisions based on what each one actually does.
It's grounded in real numbers.
Article production from 4 hours to 45 minutes. Cost from 800 DKK to 35 DKK. Margin lift from 8% to 22%. Not a forecast — a worked example.
It tells you what AI is bad at.
Tone, originality, judgment, charm, ethics. The 60/70 — 30/40 split between machine and human is the part most vendors quietly skip.
It answers the questions skeptics actually ask.
GDPR. Employees. Customers. Pricing. Liability. No dodging.
It ends with a plan.
Five concrete steps over two weeks — and an explicit list of what not to do.
The window to be early is closing.
2026 is the year the AI conversation stops being theoretical for small and mid-sized businesses.
EU AI Act is fully in force.
Compliance, audit trails, and human accountability are no longer optional — they're a baseline for staying in the market.
Budgets are under scrutiny.
Boards have stopped funding "AI exploration" and started asking for measurable return. Pilots without P&L impact are getting killed.
The gap is widening fast.
Companies that built operational AI in 2024–2025 are now running with structurally lower cost bases. Those still "evaluating" are losing margin.
Agents are the new layer.
The shift from single chatbots to coordinated AI agents — a real workforce, not a toy — is the defining change of the year.
CEOs don't need another whitepaper.
They need a tool to make the next three decisions correctly. That's what this is.
Built for skeptics.
- CEOs and owners of companies with 10–500 employees
- Founders running lean and considering an AI workforce
- Leaders who have been burned by an AI pilot and want to do the next one right
- Skeptics — especially skeptics
Not for
People who want to be told AI is magic.
Send me the PDF.
Enter your email and phone number. We send the PDF instantly.
Written by Buster LM, founder of Better Human AI / Betterhuman_Corp — a control plane for autonomous AI agents.
One person at the helm. AI as the engine. No buzzwords.